Digital Advertising Reporter Covers Big Tech Marketing Wars
Lara O'Reilly - Business Insider
Lara O'Reilly is the anchor of the CMO Insider newsletter.She is a senior correspondent who covers the digital advertising industry, marketing, and media. Her beat includes big tech companies like Alphabet, and Meta, and adtech firms, agencies, publishers, and CMOs.Lara has previously worked as a reporter and executive producer at titles including The Wall Street Journal, Digiday, Yahoo Finance, and Marketing Week. She was also previously Business Insider's senior global advertising editor between 2014 and 2017.Lara was named "Digital Journalist of the Year" by the London Press Club in 2016.Lara is a regular guest on TV and radio and has appeared on outlets such as the BBC, NPR, SiriusXM's Wharton Business Daily, and CTV Television Network. She also frequently speaks on stage at major events such as Web Summit, IFA, VivaTech, Advertising Week, and Cannes Lions.To get in touch with Lara O'Reilly, email loreilly@businessinsider.com or contact her on Signal at @loreilly.71Check out Insider's source guide for tips on sharing information securely.Read some of Lara's recent work below:Inside Amazon's plan to clobber rivals The Trade Desk and Google in a key area of advertisingMeet Cindy Rose, the former lawyer and top Microsoft exec set to become CEO of ad giant WPPHow X CEO Linda Yaccarino went from Elon Musk's fixer to out of a job in 2 yearsInside the political reckoning shaking up the ad industryMeet the 'reclusive' tech billionaire making an audacious bid to buy TikTokTop marketers are under a ton of pressure. They told me how they're trying to make themselves recession-proof.Big Tech workers got too used to perks. The pampering is over.
Lara O'Reilly is a senior correspondent at Business Insider anchoring the CMO Insider newsletter, covering digital advertising, marketing, and media with focus on tech giants like Alphabet and Meta. Named "Digital Journalist of the Year" by London Press Club in 2016, she previously worked at Wall Street Journal, Digiday, and Yahoo Finance. O'Reilly regularly appears on BBC, NPR, and major industry conferences including Cannes Lions and Web Summit.
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