Portland Sports Business Major Launches Spring 2026
New sports business major taps into Portland sports culture
For those dreaming of careers in fields like sports marketing or working with the Portland Trail Blazers, Adidas or Nike, declaring the new sports business major can unlock opportunity, according to Michael DeVaughn, dean of the School of Business. Beginning in spring 2026, the Bachelor of Business Administration in Sports Business will be available for underclassmen to declare at UP.
University of Portland is launching a new Bachelor of Business Administration in Sports Business degree starting spring 2026. The program aims to prepare students for careers in sports marketing and positions with major organizations like the Portland Trail Blazers, Adidas, and Nike. Dean Michael DeVaughn says the major unlocks career opportunities in the thriving sports industry.
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