Nike Shifts to Direct-to-Consumer: Key Business Lessons

Nike’s New Business Model Focusing on DTC: What Business Students Stand to Learn | Nexford University

2026.04.05Updated 9d ago

If all companies’ business models stayed the same, they would fail. In recognition of the need to evolve and increase profits, Nike has undergone a dramatic change to how they do business

AI SummaryPowered by AI

Nike is transforming its business model by prioritizing direct-to-consumer sales over traditional retail partnerships. This strategic shift demonstrates how established companies must evolve to remain competitive and increase profitability. The change offers valuable lessons for business students on adapting traditional models for modern markets.

Key topics:nike direct-to-consumer dtc strategy retail transformation business model innovation

Original Article

Read full article on source