AI Business Ethics Textbook Guides Next-Gen Leaders

UI business analytics professor authors new textbook on AI, business, and ethics

The Daily Iowan2026.03.10Updated 35d ago

University of Iowa business analytics professor Patrick Johanns published a new textbook with McGraw-Hill titled “AI in Business: Creating Value Responsibly.” The book will be used in his course to prepare students for the ever-changing realm of business as artificial intelligence grows in prominence. Johanns’ book, published in January, focuses on the ethical usage and...

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University of Iowa professor Patrick Johanns published "AI in Business: Creating Value Responsibly" with McGraw-Hill in January. The textbook addresses ethical AI implementation for business students navigating an increasingly AI-driven marketplace. Johanns incorporates the resource into his analytics course to prepare students for modern corporate challenges.

Key topics:patrick johanns university of iowa mcgraw-hill ai ethics business analytics

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